Video scripts

Opening · 0–3 seconds

SHOT: Close view of the finished [dish].

Use first · opening seconds

SHOT: [Product] performing its actual use.

Set the subject · opening

SHOT: Finished [dish], followed by the ingredient or station you will show.

0–5 seconds · Find the entrance

Spoken: First visit to [salon]? This is our entrance on [street or building].

0–4 seconds · Product identity

Spoken: Here is the texture of [exact product and version], filmed in [ordinary lighting description].

0–4 seconds · State the question

Spoken: When will my [product] order leave the shop? Here is how dispatch works.

0–7 seconds · Decision

Spoken: If you are choosing between [product A] and [product B] for [specific task], this comparison looks at [the deciding question].

0–7 seconds · Identify the example

Spoken: This [fictional worked example / approved case] looks at [specific decision] for [relevant business situation].

0–5 seconds · Activity

Spoken: Join us for [event activity] at [venue] on [date].