Measurement and analytics
Calculate Instagram profile-visit-to-enquiry conversion
Calculate an observed ratio with consistent definitions and a clear reporting period
Build a weekly social media experiment log
- Experiment name and owner
- Question that changes a production decision
- Hypothesis
Compare saves per reach across Instagram carousels
- Comparison question
- Account and source report
- Save definition
Compare short-video completion rates without mixing durations
- Comparison question
- Platform and source report
- Exact completion definition
Read a TikTok traffic source breakdown
- Account or video reference
- Report scope
- Extraction date
Measure social media enquiries with campaign tags
- Campaign and actual business objective
- Enquiry definition
- Website destination
Separate organic and paid campaign outcomes in a report
- Campaign and reporting window
- Organic assets and publication references
- Organic metric definitions and source
Measure a product launch across multiple social platforms
- Launch and actual offer
- Reporting window and time zone
- Platforms and published asset references
Compare content formats using your own account history
- Production decision
- Account and historical window
- Chosen metric and definition
Explain follower count changes in a client report
- Account and report owner
- Start count and exact snapshot time
- End count and exact snapshot time