Resources
Social media glossary
36 terms you will meet in analytics screens and on order pages, defined in one or two sentences.
- Algorithm演算法
- The ranking system a platform uses to decide which posts each person sees and in what order. Most platforms run several, one for each feed.
- Average view duration平均觀看時長
- The average time viewers spend on a video. On YouTube it is total watch time divided by views.
- Bio個人簡介
- The short text at the top of a profile. Instagram allows 150 characters; X allows 160.
- Call to action行動呼籲
- The single thing you ask a viewer to do next, such as save, follow, book or buy.
- Carousel輪播貼文
- An Instagram post with several photos or videos that the viewer swipes through.
- Click-through rate (CTR)點擊率
- The share of impressions that led to a click. On YouTube, clicks on a thumbnail divided by times it was shown.
- Drip-feed分批交付
- Delivering an order gradually over time instead of all at once, so a count rises steadily.
- Drop回落
- A fall in a count after delivery, caused by platform removals or unfollows.
- Engagement互動
- Actions people take on a post: likes, comments, saves, shares and, on some platforms, watch time.
- Engagement rate互動率
- Interactions divided by followers or by reach, as a percentage. It shows how an audience responds relative to its size.
- Explore探索
- The Instagram tab that recommends posts from accounts a person does not follow.
- Followers追蹤者
- Accounts that have chosen to see your posts. Called subscribers on YouTube and Telegram.
- For You為你推薦
- The recommended feed on TikTok and X, made up mostly of posts from accounts the viewer does not follow.
- Hashtag主題標籤
- A word or phrase after the # sign that labels a post's topic and makes it searchable.
- Hook開場白
- The opening line or shot of a video that gives the viewer a reason to keep watching.
- Idempotency key冪等金鑰
- A unique reference sent with an API order so that repeating the same request cannot create a second order.
- Impressions曝光次數
- The number of times a post or thumbnail was shown. One person can account for several impressions.
- Insights洞察報告
- Instagram's and Facebook's built-in analytics for professional accounts.
- Monetization營利
- Earning money from a platform's own programmes, such as ads on YouTube videos.
- Organic自然
- Reach or growth that comes without paying for ads or services.
- Partial部分完成
- An order status meaning only part of the quantity was delivered; the rest is credited.
- Pinned post置頂貼文
- A post fixed to the top of a profile or channel so that visitors see it first.
- Reach觸及
- The number of different accounts that saw a post.
- Reels
- Instagram's and Facebook's short vertical video format, shown mostly through recommendations.
- Refill補充
- A new delivery that replaces quantity lost after an order completed, on packages that include it.
- Retention續看率
- The share of a video that viewers watch. A retention graph shows where they leave.
- Saves收藏
- The number of times people bookmarked a post to return to later.
- Sends傳送
- Shares of a post through direct message. Instagram names sends per reach as a leading ranking signal.
- Shorts
- YouTube's vertical video format of up to three minutes, shown mainly in the Shorts feed.
- Start count起始數字
- The count on the target when delivery began, recorded on the order so progress can be measured.
- Stories限時動態
- Photos and videos that disappear after 24 hours, shown at the top of Instagram and Facebook.
- Subscribers訂閱者
- People who follow a YouTube channel or Telegram channel.
- Thumbnail縮圖
- The image that represents a video before it is played.
- Views觀看次數
- The number of times a video started playing. Each platform counts a view slightly differently.
- Watch time觀看時間
- The total time viewers spent watching a video or channel. YouTube measures it in hours for monetization.