14-day TikTok launch calendar for an online shop
Prepare a small original asset batch and use the two weeks to answer the product and ordering questions customers need resolved. Keep response and review days; a launch schedule does not require a new video every day.
| Day | Format | Brief | Assets or preparation | Customer action |
|---|---|---|---|---|
| 1 | Planning | Confirm the actual launch offer, options and customer destination | Live product information and business approval | No public post required |
| 2 | Product video | Show the product performing one real use | Original use demonstration and clear product name | Open the product guide |
| 3 | Response work | Answer genuine questions from the first demonstration | Verified product facts and maintained destination | Receive the missing answer |
| 4 | Detail video | Show one construction or material detail a photo misses | Original close-up and a supported explanation | Understand the actual item |
| 5 | Options video | Compare available sizes or options through a meaningful difference | Actual current options and measurements | Choose the suitable option |
| 6 | Rest / preparation | Prepare ordering and included-content material | The delivered set and current order process | No public post required |
| 7 | Review | Record enquiries, useful questions and destination visits | Own records with clear metric definitions | No public post required |
| 8 | Contents video | Show what arrives and separate any paid add-ons | Representative delivered contents and packaging | Make an informed purchase decision |
| 9 | Ordering video | Explain the actual ordering choices and destination | Current option labels and working product route | Use the correct ordering process |
| 10 | Response work | Resolve a recurring delivery or collection question | Verified territory, timing and contact information | Check the real conditions |
| 11 | Use follow-up | Demonstrate a different useful question raised by viewers | Original footage answering that question | Understand the relevant use or limitation |
| 12 | Rest / correction | Update information that changed during the launch | Current offer and destination check | No new public post required |
| 13 | Practical reminder | Summarise current options and where to find maintained details | Confirmed availability and original representative material | Check current product information |
| 14 | Review / next plan | Compare the defined outcome window and choose the next real question | Enquiry/order records, source limitations and workload | No new public post required |
Before the launch
- The product destination is live and usable on a phone.
- Materials, options, sizes and inclusions are verified.
- Original demonstration footage represents the available product.
- A named person can answer customer questions after publication.
- Measurement definitions distinguish visits, enquiries and orders.
Adapt the schedule to the actual offer
If the product has only one option, replace the options-comparison day with a genuine use or care question. If there is no collection route, do not leave a collection instruction in the calendar.
The two-week sequence coordinates work; it does not forecast traffic or sales. Review actual outcomes using consistent definitions, and keep any untracked channels or changes in the offer visible in the interpretation.