# 14-day TikTok launch calendar for an online shop

Prepare a small original asset batch and use the two weeks to answer the product and ordering questions customers need resolved. Keep response and review days; a launch schedule does not require a new video every day.

"Day","Format","Brief","Assets or preparation","Customer action"
"1","Planning","Confirm the actual launch offer, options and customer destination","Live product information and business approval","No public post required"
"2","Product video","Show the product performing one real use","Original use demonstration and clear product name","Open the product guide"
"3","Response work","Answer genuine questions from the first demonstration","Verified product facts and maintained destination","Receive the missing answer"
"4","Detail video","Show one construction or material detail a photo misses","Original close-up and a supported explanation","Understand the actual item"
"5","Options video","Compare available sizes or options through a meaningful difference","Actual current options and measurements","Choose the suitable option"
"6","Rest / preparation","Prepare ordering and included-content material","The delivered set and current order process","No public post required"
"7","Review","Record enquiries, useful questions and destination visits","Own records with clear metric definitions","No public post required"
"8","Contents video","Show what arrives and separate any paid add-ons","Representative delivered contents and packaging","Make an informed purchase decision"
"9","Ordering video","Explain the actual ordering choices and destination","Current option labels and working product route","Use the correct ordering process"
"10","Response work","Resolve a recurring delivery or collection question","Verified territory, timing and contact information","Check the real conditions"
"11","Use follow-up","Demonstrate a different useful question raised by viewers","Original footage answering that question","Understand the relevant use or limitation"
"12","Rest / correction","Update information that changed during the launch","Current offer and destination check","No new public post required"
"13","Practical reminder","Summarise current options and where to find maintained details","Confirmed availability and original representative material","Check current product information"
"14","Review / next plan","Compare the defined outcome window and choose the next real question","Enquiry/order records, source limitations and workload","No new public post required"


## Before the launch

- [ ] The product destination is live and usable on a phone.

- [ ] Materials, options, sizes and inclusions are verified.

- [ ] Original demonstration footage represents the available product.

- [ ] A named person can answer customer questions after publication.

- [ ] Measurement definitions distinguish visits, enquiries and orders.

## Adapt the schedule to the actual offer

If the product has only one option, replace the options-comparison day with a genuine use or care question. If there is no collection route, do not leave a collection instruction in the calendar.

The two-week sequence coordinates work; it does not forecast traffic or sales. Review actual outcomes using consistent definitions, and keep any untracked channels or changes in the offer visible in the interpretation.