Social media UTM link builder
Enter the destination and agreed campaign labels. Use the result in an external social post, advertisement or partner link. Keep internal navigation links free of campaign labels so they do not overwrite acquisition attribution.
Choose labels you can compare
| Field | Example | Purpose |
|---|---|---|
| Source | Identifies the platform or actual referring source | |
| Medium | social | Groups links by the agreed channel type |
| Campaign | cafe-menu-launch | Groups assets belonging to the same actual campaign |
| Content | menu-reveal-reel | Distinguishes this specific asset from other campaign links |
Use a consistent naming scheme
Agree labels before the campaign starts. A report may treat Instagram, instagram and IG as different values. Use meaningful names that the team can recognise, and keep private customer information out of the URL.
The tool replaces existing values for the UTM fields it controls while preserving other query parameters and the fragment. It checks HTTP/HTTPS destinations and encodes the entered labels. Entered data stays in this browser; the tool does not contact your social account or send a tracking event.
Check the final destination
- The untagged destination opens correctly.
- The labels use the team's agreed definitions.
- No passwords, client identifiers or private information appear in the URL.
- The result is intended for an external campaign link, not an internal site-navigation link.