Measure social media enquiries with campaign tags
Define the enquiry and the evidence linking it to a campaign. Campaign parameters can label referral traffic in a configured analytics system; they do not automatically connect every phone call, message or completed form to a sale.
Your working document
Plan consistent labels
| Field | Original example | Use |
|---|---|---|
| utm_source | Identify the referring source consistently | |
| utm_medium | organic_social | Use the agreed medium label in your system |
| utm_campaign | menu-launch | Keep one campaign identity |
| utm_content | dish-demo | Distinguish the linked creative where useful |
Classify the outcome evidence
| Observation | Record | Conclusion |
|---|---|---|
| Configured system retains campaign evidence with a defined enquiry | The supported reference or aggregate result | Attribution under that system's actual rule |
| Caller says they saw a social post | Appropriate self-reported source category | Self-reported evidence, distinct from tracked campaign attribution |
| An enquiry appears after publication with no source evidence | Source unknown | Do not assign it to the campaign automatically |
| The same enquiry appears in two records | Apply the stated duplicate rule | Count the defined outcome consistently |
Use the system you actually have
Google Analytics documents campaign parameters for referral links and reports their values in acquisition data. Its parameter values are case-sensitive, so choose consistent spelling. Check the linked primary guidance and the configuration of your own approved system.
This worksheet does not install analytics or claim that Boostsy captures these outcomes for your business. Verify whether your actual form, CRM or reporting process retains the necessary evidence. Keep personal details out of shared campaign labels and aggregate reports.
Test the destination on a phone and ensure the labels survive the intended journey where your system supports them. Record missing routes rather than treating tracked website outcomes as the whole business result.