Social media posting workload planner
Include planning, filming, editing, approvals, replies and review in the same period and capacity basis. Enter your own quantities and time estimates. The starting rows illustrate the calculation; they are not production-time benchmarks.
Give each row a consistent unit
| Task | Possible unit | Avoid double counting |
|---|---|---|
| Planning | One defined brief or planning session | The same research already included in a fixed project estimate |
| Filming | One session with its setup time | Counting each clip as a full session when the footage is batched |
| Editing | One actual asset or export task | Treating a second crop as a wholly new filmed video |
| Approval | One review round | Ignoring expected revisions and factual review |
| Replies and review | One scheduled work block | Calling publication the end of the workload |
Use the estimate to make a decision
The calculation multiplies each quantity by its minutes per unit, then sums the rows. One 60-minute filming session and three 40-minute edits total 180 minutes. With 4 hours of capacity, 60 minutes remain under those assumptions.
Use the same basis for task effort and capacity: one person's available hours or the relevant team's combined hours. If several tasks depend on the same person or equipment, the arithmetic total does not by itself establish a workable schedule.
A plan exceeding capacity needs a decision about scope, batching, timing or responsibility. Review actual effort after the period and improve the estimates rather than treating the initial output as a promised delivery time.
Include the work around publication
- Facts and permissions review.
- Setup, pickups and required export versions.
- Approvals and revisions.
- Replies, maintenance and outcome review.