How to plan captions before filming a short video
Draft what the viewer needs to understand before filming. Mark which facts the video must show and which belong in the caption or maintained destination. This catches missing measurements, inclusions or practical information while there is still time to capture them.
Your working document
Match the wording to a shot
| Draft line | Footage needed | Factual check |
|---|---|---|
| Here is what comes in [set] | The complete delivered set | Styling props and optional extras are separate |
| This pocket opens with [fastening] | An uninterrupted opening close view | The sample is the available version |
| Compare [actual measurement] | Readable ruler and the stated measurement points | The method agrees with the product chart |
| Order through [destination] | Product identity or an appropriate closing view | The maintained ordering route works |
Complete the caption plan
Write the question and answer
Use plain wording that names the actual product decision. Avoid an opening the video cannot answer.
Mark the evidence
Underline facts requiring a visual demonstration and add them to the shot list. Resolve business facts before filming.
Keep changing details maintained
Use the appropriate destination for current availability, options and policies. Include enough information in the post for its immediate task.
Review after editing
Compare the finished footage, voice-over, on-screen text and caption. Remove a claim whose supporting shot was cut.
Do not script over a gap
If the caption promises a measurement comparison, a styled product montage is not enough. Capture the measurement or change the caption's promise to match the actual material.
A useful caption can add practical context the image does not show. It should not contradict the portion, contents, model or option implied by the video.