Content calendar versus public class timetable
A content calendar schedules what the team creates or publishes. A public timetable tells customers when and where they can attend. They may refer to the same class, but their dates, fields and users are different. Connect their updates without treating them as interchangeable documents.
Use the document for its actual reader
| Document | Primary reader | Useful fields |
|---|---|---|
| Content calendar | The production or publishing team | Brief, asset, owner, approval and publication date |
| Public class timetable | A prospective or booked participant | Session, attendance date/time, location or mode and actual booking route |
| Booking record | Participant and organiser | The particular reservation and actual management route |
| Change record | The person coordinating an update | Affected session, confirmed change, destinations and communication owner |
An illustrative class launch
| Record | Example information | What the date means |
|---|---|---|
| Production task | Film the actual class introduction before approval | When the team needs the asset |
| Publishing task | Publish the approved introduction and booking destination | When the announcement goes out |
| Public session | [Class] at [location], [actual date and time] | When the participant attends |
| Booked participant | The person's confirmed reservation for that session | The attendance arrangement for that booking |
A publishing day is not an attendance date
A seven-day launch calendar can contain preparation, introduction, questions and a final reminder. It does not imply seven classes take place. Label day-based production briefs as planning records and use real dated information in the public timetable.
A post saying 'tomorrow' relies on when someone sees it. If the session date matters, include that date and keep the maintained timetable current. An old shared image should not be the only available attendance information.
Handle a confirmed session change
Update the customer information
Record the confirmed session arrangement in the maintained timetable and booking route. Keep actual participant management separate from general promotional copy.
Review active announcements
Find captions, images and scheduled posts that still give the old date or place. Change the actual misleading information rather than only adding a new unrelated post.
Update production ownership
Identify who will replace affected assets and approve the correction. A content plan is useful for assigning that work, while the public timetable remains the participant's destination.
Keep the two systems understandable
- Production and attendance dates are named distinctly.
- The public timetable uses actual session dates and times.
- Participants can reach the real booking-management route.
- Someone owns changes to the public information and scheduled content.
- A cancelled or moved session does not remain an active misleading announcement.