Salon reopening social media campaign kit
Coordinate the new or returning location, service information and actual appointment route. Separate information for existing bookings from the invitation to new customers, and give the team a clear owner for changes before opening.
Your working document
Prepare the campaign assets
| Asset | What it explains | Ready before publication |
|---|---|---|
| Date and location announcement | Confirmed opening arrangement and entrance image | Resolve address and hours before publication |
| First-visit tour | Entrance, reception and relevant appointment area | Film during an arranged quiet window |
| Service explanation | Actual menu choice or consultation process | Staff check the inclusions and conditions |
| Appointment information | Correct booking and change route | Existing bookings receive the appropriate arrangement |
Copy starters to adapt
| Situation | Original starter |
|---|---|
| Announcement | We reopen on [date] at [address]. Appointments and the current service menu are at [destination]. |
| Arrival | For your visit, enter through [door or floor detail] and come to [reception point]. Check your appointment confirmation before travelling. |
| Existing booking | Appointments for [period] follow [confirmed arrangement]. Use [support route] with a booking question. |
Launch checks
- The location and booking destination agree.
- Existing appointments are handled separately where needed.
- Any offer has real terms and dates.
- Approved people and imagery match the intended use.
Coordinate the complete kit
A move requires clear arrival information even if the branding and service menu remain the same. Do not use a familiar interior photograph to substitute for the new entrance instructions.
Use the seven-day calendar as a work sequence and move reminders around the real opening date. If there is no reopening discount, the campaign can focus on the actual location, menu and consultation instead.