Restaurant weekday lunch campaign kit
Prepare the offer's days, hours, price and inclusions, then make them agree with the food imagery and ordering arrangement. A lunch campaign should help diners understand what they can receive and when, including any difference between dining, takeaway and delivery.
Your working document
Prepare the campaign assets
| Asset | What it explains | Ready before publication |
|---|---|---|
| Offer announcement | The actual set with its price and lunch window | All inclusions agree with the menu |
| Dish explanation | Representative portion and a useful preparation detail | Kitchen facts and filming window are ready |
| Option comparison | Real mains, sides or available arrangements | Each option's conditions are accurate |
| Visit or order information | Entrance, reservation or current order route | Distinguish dine-in from other arrangements |
Copy starters to adapt
| Situation | Original starter |
|---|---|
| Lunch offer | [Set] is available on [days] during [window] for [price and currency], including [actual items]. |
| Separate extra | Shown with [extra], sold separately. The [set] includes [actual contents]; the current menu is at [destination]. |
| Ordering | For [dine-in or other actual arrangement], use [route]. Check [destination] for current hours and conditions. |
Launch checks
- The image represents the served portion.
- Price and charge treatment are clear.
- Offer days, hours and exceptions are current.
- Separate extras and service arrangements are distinct.
Coordinate the complete kit
Do not let a styled drink imply that it is part of a set when it is separately charged. Review the photograph and caption together before approving the announcement.
Use the lunch caption pack for different situations and the menu calendar when the lunch offer is part of a wider change. Keep actual dining enquiries or orders separate from public engagement figures.