14-day restaurant new-menu social media calendar
Connect the menu announcement to the decisions diners need resolved: dishes, portions, inclusions, hours and ordering. Capture a representative food set during a planned kitchen window and use later days for useful explanations and replies.
| Day | Work or format | Brief | Assets or preparation | Useful reader action |
|---|---|---|---|---|
| 1 | Menu and asset planning | Confirm dish names, prices, inclusions and availability | Approved menu and an agreed kitchen filming window | No public post required |
| 2 | Menu announcement | Explain what has changed and where the current menu lives | Actual dish image and maintained menu destination | Read the new menu |
| 3 | Dish introduction | Show one new dish as served | Representative portion with separate extras identified | Understand the actual dish |
| 4 | Preparation video | Explain one meaningful kitchen step for that dish | Original preparation footage recorded without disrupting service | See the relevant preparation detail |
| 5 | Replies | Answer genuine menu and ordering questions | Approved facts and current booking or order route | Resolve a practical uncertainty |
| 6 | Set or option explanation | Compare actual dish choices or set inclusions | Current menu facts and readable comparison | Choose a suitable menu option |
| 7 | Review and pickups | Check information gaps and capture missing useful views | Question notes and the agreed follow-up kitchen window | No new public post required |
| 8 | Weekday lunch information | Explain the real lunch window, price and included items | Dated offer details and actual set photograph | Plan a lunch visit or order |
| 9 | Takeaway or delivery | Show the actual available arrangement and product presentation | Verified territory, packaging, charges and order destination | Check the applicable conditions |
| 10 | Arrival or booking | Clarify the entrance and reservation or walk-in arrangement | Actual venue view and maintained information | Use the correct visit route |
| 11 | Ingredient-information route | Direct diners to maintained product information and staff questions | Approved ingredient information and working contact route | Ask before ordering where needed |
| 12 | Responses and updates | Correct changed availability or a repeated misunderstanding | Current menu and actual stock or service facts | Get current menu information |
| 13 | Useful reminder | Summarise the available menu and practical dining arrangement | Current menu, hours and destination | Plan an informed visit |
| 14 | Review | Record genuine enquiries, orders and information problems | Defined records and attribution gaps | No new public post required |
Before the sequence starts
- Food imagery represents the actual served portion.
- Prices and included sides or drinks agree with the menu.
- Dining, takeaway and delivery conditions remain distinct.
- Hours, last orders and any lunch conditions are accurate.
Fit the calendar to the business
Do not repeat a launch claim when availability has changed. Correct the menu destination and any active post describing the unavailable item, then use a different real menu question for the next asset.
A restaurant can reuse the same verified food set in a dish explanation, an inclusions comparison and a menu reminder. Each asset should answer a different diner decision rather than merely repeat the same photograph and announcement.