Online shop product restock campaign kit
Make the returning product options and fulfilment arrangement clear before announcing availability. Prepare the product explanation and customer-question route around the current item, rather than reusing an old launch asset whose options have changed.
Your working document
Prepare the campaign assets
| Asset | What it explains | Ready before publication |
|---|---|---|
| Restock notice | Current item and the options available again | Check inventory and destination first |
| Product explanation | One deciding use, measurement or contents detail | Use the actual restocked version |
| Fulfilment answer | Dispatch distinction and maintained delivery route | Keep dispatch separate from a delivery estimate |
| Availability correction | The specific option that changed | Correct the order destination and active claims |
Copy starters to adapt
| Situation | Original starter |
|---|---|
| Restock | [Product] is available again in [actual options]. Check current choices and ordering information at [destination]. |
| Useful detail | Here is [specific feature] on [product and version]. The product page has the current measurements and inclusions. |
| Fulfilment | For [in-stock option], dispatch follows [actual window and condition]. Delivery information is at [maintained route]. |
Launch checks
- The destination shows the actual available options.
- Old imagery does not imply a discontinued version.
- Inclusions and styling props are distinct.
- Stock changes have a named update owner.
Coordinate the complete kit
A restock may need a different explanation from the original launch. Use recurring size, contents or delivery questions to decide which new asset is worthwhile.
The restock calendar links the announcement to replies and review work. Use actual outcome records and keep any source gaps visible; an order following a post is not automatically attributable to it.