7-day online shop restock announcement calendar
Build the restock announcement around actual available products and the questions needed to order. Check the destination before announcing availability, then explain options, contents and dispatch. Do not turn a stock update into invented scarcity.
| Day | Work or format | Brief | Assets or preparation | Useful reader action |
|---|---|---|---|---|
| 1 | Stock and destination check | Confirm the restocked versions and update the product page | Actual inventory, option names, price and fulfilment information | No public post required |
| 2 | Restock announcement | Name exactly what is available again and where to order | Current product photograph and a checked availability statement | Open the maintained product destination |
| 3 | Useful demonstration | Show one practical feature of the restocked item | Original footage of the actual version and checked facts | Understand the product |
| 4 | Options explanation | Compare real sizes, colours or configurations | Current options and a meaningful comparison view | Choose an available option |
| 5 | Dispatch answer | Explain the actual dispatch arrangement and delivery-information route | Verified policy and a dummy checkout if shown | Check fulfilment conditions |
| 6 | Response and correction | Answer recurring questions and update any changed availability | Current inventory and support owner | Get an accurate product or order answer |
| 7 | Review | Record enquiries, attributable orders and unresolved information gaps | Defined records and source limitations | No new public post required |
Before the sequence starts
- The product page is live before the announcement.
- The demonstrated item matches the restocked version.
- Dispatch time is separate from a carrier estimate.
- Availability statements are updated when the stock changes.
Fit the calendar to the business
For a single-option product, replace the options day with an actual inclusion, care-information or use question. A different camera angle alone does not create a new explanation.
Review the restock using actual orders and enquiries, with any attribution gaps visible. A rise in public views does not establish which orders came from the announcement.