Café new-menu social media launch kit
Confirm the menu facts and customer destination, then prepare the asset set the launch actually needs. The linked materials support different tasks; use the ones that fit the café's capacity and menu update.
Your working document
Prepare a complete asset set
| Asset | What it must explain | Approval needed |
|---|---|---|
| Menu destination | The actual choices, prices and serving windows | Business confirms the facts are current |
| Finished-dish photograph | What a customer receives | Portion and inclusions match the menu |
| Short preparation video | One useful detail behind the dish | Kitchen sequence is accurate and filming is agreed |
| Announcement caption | What joins the menu and when | Names, dates and destination checked |
| Practical update | How to visit, book or collect | The route and arrangements actually work |
Launch readiness
- The menu destination is live before content points to it.
- Images and captions agree about included and separately charged items.
- Any end date or availability claim is real.
- The team can answer questions after publication.
- The schedule leaves time to correct practical information and respond.
Use the kit as coordination, not a guarantee
A launch kit makes the factual and creative work consistent. It does not predict reach, customer demand or sales. Record real customer actions separately if you want to evaluate what helped.
Paid services, where considered, should be compared by their actual deliverables and conditions. They do not replace a maintained menu or a working ordering route.