30-day Instagram content calendar for a café
Use this as a working schedule, not an obligation to publish every day. Gather several useful shots in one quiet filming session, check practical information before each post, and keep rest days for responding and reviewing.
| Day | Format | Post brief | Material | Customer action |
|---|---|---|---|---|
| 1 | Photo | Introduce the café's current menu and where to find it | Current menu and finished dish | View the actual menu |
| 2 | Story | Show today's actual opening and last-order times | Readable hours graphic or sign | Plan a visit |
| 3 | Reel | Reveal one new menu dish with its preparation detail | Finished dish and one preparation shot | Check serving hours |
| 4 | Rest / responses | Answer genuine questions from the menu reveal | No new filming | Receive an accurate answer |
| 5 | Carousel | Explain what is included with a popular breakfast | Dish, side and drink photographs | Choose an order |
| 6 | Story | Show seating and how busy the café actually is | Current room view without identifiable customers | Check the visit conditions |
| 7 | Review | Record questions and enquiries from the first week | Own account and booking records | No new public post required |
| 8 | Photo | Explain the ingredient visible in a dish close-up | Accurate ingredient detail | Read the menu or ask a dietary question |
| 9 | Reel | Demonstrate a real drink-preparation step | Preparation and finished drink | Find the drink's available options |
| 10 | Story | Answer a genuine takeaway or collection question | Actual collection instructions | Use the correct ordering route |
| 11 | Rest / asset preparation | Prepare captions for the next filming batch | Menu and planned shot list | No new public post required |
| 12 | Photo | Introduce a staff member's real menu preference | Portrait with permission and actual preference | Choose a dish to try |
| 13 | Carousel | Explain how to order breakfast, lunch or takeaway | Current operational details | Follow the appropriate ordering route |
| 14 | Review | Check whether practical questions have been answered | Comments and customer messages | No new public post required |
| 15 | Reel | Show a different dish through a specific preparation detail | Different ingredient/technique from day 3 | Compare menu choices |
| 16 | Story | Share a current serving-hours or availability note | Verified information for that day | Check before travelling |
| 17 | Photo | Explain an optional add-on and its separate charge | Add-on photograph and current price | Make an informed order |
| 18 | Rest / responses | Reply to recurring ingredient and access questions | Accurate internal menu information | Receive useful practical information |
| 19 | Carousel | Show a complete order and identify its components | Actual components and inclusion details | Choose the appropriate combination |
| 20 | Story | Share booking or walk-in arrangements for the weekend | Current booking rules | Use the correct booking route |
| 21 | Review | Compare enquiries with the actual post destinations | Own enquiry and link records | No new public post required |
| 22 | Photo | Revisit a customer question with a clear factual answer | The question without private identifying details | Get the missing answer |
| 23 | Reel | Show the final assembly of a meal or drink | Actual finishing step | Understand what is served |
| 24 | Story | Offer a choice between two real menu items | Two current choices | Compare preferences |
| 25 | Rest / asset preparation | Update the menu destination and prepare next month's assets | Current menu | No new public post required |
| 26 | Carousel | Explain dietary questions customers should ask before ordering | Verified ingredients and actual contact route | Ask the team before ordering |
| 27 | Photo | Remind visitors of a genuinely time-limited menu item | Real end date, or replace with a regular menu reminder | Check actual availability |
| 28 | Review | Record enquiries, useful questions and production workload | Own records rather than a universal benchmark | No new public post required |
| 29 | Story | Summarise where to find the current menu and hours | Maintained menu destination | Find practical information |
| 30 | Planning | Choose the next month's questions from real customer needs | Questions and usable existing assets | No new public post required |
Adapt the month to your café
- Replace unsuitable posts with a question your own customers actually ask.
- Move filming to a quiet preparation window; publish only when staff can respond.
- Use the actual day and hours for time-sensitive updates.
- Keep review/rest rows instead of forcing a daily new post.
- Plan a batch around ingredient, preparation and finished-dish shots you can reuse honestly.
Review what helped customers
Record whether people found the menu, understood the serving hours and used the booking/ordering route. Keep those outcomes separate from view and follower counts.
If a post creates the same unanswered question repeatedly, improve the menu destination or practical caption before producing another variation of the post. The schedule should reduce missing information, not create more content for its own sake.