Social media campaign break-even calculator
Divide the campaign cost by the contribution available from one additional order, then round up. Enter actual cost assumptions in the same currency. The result describes a break-even requirement; it does not predict how many orders a campaign will produce.
Define the inputs
| Input | Include | Do not assume |
|---|---|---|
| Campaign cost | The actual spend you want this calculation to cover | That a quoted supplier price includes all production and operating work |
| Contribution per additional order | Selling price minus the relevant variable costs | That total revenue is available to pay back campaign spend |
| Attributable orders | Orders supported by the agreed measurement method | That every order during the campaign was caused by it |
Worked example
For an illustrative campaign costing 300 currency units, with 12 units of contribution per additional order, the break-even requirement is 25 orders. These numbers are a fictional worked example, not a customer result or an expected conversion rate.
Returns, discounts, fulfilment costs and measurement uncertainty can change the inputs. If contribution is zero or negative, additional orders cannot cover the cost under these assumptions; fix the inputs or business economics before interpreting the result.