14-day Instagram calendar for a handmade product launch
Use two weeks to explain the item, making process, options and ordering arrangement. Film a useful original asset set before the launch and leave time for questions. Present the actual finished product rather than a promised result from an unfinished prototype.
| Day | Work or format | Brief | Assets or preparation | Useful reader action |
|---|---|---|---|---|
| 1 | Planning | Confirm the finished product, available options and ordering arrangement | Product facts, representative item and working destination | No public post required |
| 2 | Product introduction | Show the actual item and its intended use | Finished item, readable product name and checked caption | Understand what is launching |
| 3 | Use demonstration | Demonstrate one real use in a clear sequence | Original footage and a filmable script | See how the item works |
| 4 | Response work | Answer practical questions raised by the introduction | Current product facts and a named reply owner | Get a useful answer |
| 5 | Making detail | Explain one meaningful construction or finishing step | Own process footage and a supported explanation | Understand the actual craft detail |
| 6 | Options carousel | Compare available sizes, materials or finishes using real differences | Current options and readable measurements where relevant | Choose a suitable option |
| 7 | Review and preparation | Check questions, destination visits and asset gaps | Own records and the next useful filming task | No new public post required |
| 8 | Contents explanation | Show exactly what the purchaser receives | Actual delivered contents with separate accessories identified | Understand inclusions |
| 9 | Ordering walkthrough | Explain available choices and the actual order route | Dummy order example without personal details | Use the correct ordering process |
| 10 | Fulfilment answer | Distinguish in-stock, made-to-order and dispatch arrangements | Verified production and fulfilment information | Plan an informed order |
| 11 | Product information | Point to the maintained care or use instructions for this item | Actual product instructions and the correct destination | Find the relevant information |
| 12 | Responses and corrections | Resolve repeated questions and update changed options | Current availability and support facts | Get current product information |
| 13 | Practical reminder | Summarise what is available and the real ordering conditions | Confirmed offer and maintained product destination | Check the current offer |
| 14 | Launch review | Compare defined enquiries and orders with the production effort | Own outcome records and attribution limits | No new public post required |
Before the sequence starts
- The finished item matches the demonstration.
- Materials, options and inclusions are confirmed.
- Made-to-order timing is described accurately.
- Customer questions have a working response route.
Fit the calendar to the business
A making detail is useful when it explains construction, finish or a choice a buyer cares about. It should not imply a durability or suitability conclusion the footage cannot establish.
If a product has no options, use a genuine product question instead of repeating an options comparison. The complete sequence can be shortened when the maker has limited production time, while preserving the practical ordering information.