Quick answer
The captions below are grouped by the post they suit: new products, behind the scenes, customer stories, offers, opening updates and everyday posts. Copy one, replace the detail in it with your own, and put the most important words in the first line, because Instagram shows only the start of a caption in the feed.
How to use these
Instagram cuts a caption off after roughly the first 125 characters in the feed, so the first line does the work. Each caption below starts with its strongest line. Add your own detail: a name, a price, a date, a place. Specific captions get more comments than general ones.
New product or arrival
- New on the shelf today. Tell us what you would pair it with.
- We made a small batch of these. When they are gone, they are gone.
- You asked for it in a larger size. Here it is.
- Six months of testing, one finished product. We are a little proud.
- First look at what is coming on Friday.
- Back in stock, and this time we ordered double.
- The one we kept for ourselves is now for sale.
- Same recipe, new packaging. Tell us what you think.
- Limited run of 40. Numbered by hand.
- This is the product we get asked about most. Now you can order it online.
Behind the scenes
- This is what 6 a.m. looks like here.
- Every order is packed by one of the three of us. Today it was all of us.
- The part of the job nobody sees.
- How it starts and how it ends. Swipe for the finished piece.
- We tried four versions before this one. Here are the three that failed.
- Meet the person who answers your messages.
- A normal Tuesday in the workshop.
- What we learned from our worst week this year.
- The tools we use every day, and the one we could not work without.
- From sketch to shelf in ten photos.
Customer stories and thanks
- Sent to us by a customer this morning. This is why we do it.
- Our 500th order went out today. Thank you for every one of them.
- She ordered one. She came back for three more.
- Your photos are better than ours. Keep tagging us.
- A regular told us this, and we have been smiling since.
- Thank you for the kind reviews this month. We read every one.
- One year since our first sale. The first customer still orders.
- You chose the winner. Here is the result of last week's vote.
- To everyone who waited for the restock: thank you for your patience.
- The best compliment is a friend sent by a friend.
Offers and reminders
- This weekend only. Details in the first comment.
- Free delivery ends tonight at midnight.
- Buy two, and the third is on us. Until Sunday.
- Last day to order for delivery before the holiday.
- Ten spots left for next month. Message us to book.
- A small thank-you for followers: the code is in our Story today.
- Prices go up on the first of the month. Order this week at the current price.
- Gift cards are now available, sent by email within minutes.
- Pre-orders open now. Shipping starts on the 15th.
- Early access for our mailing list starts tomorrow. Link below.
Opening hours and updates
- New hours from Monday. Save this post so you have them.
- We are closed tomorrow for a short break. Back on Thursday.
- Find us at the market this Saturday, stall 12.
- We have moved. Same team, new address, more space.
- Booking for December is now open.
- A quick update on delivery times this week.
- We are hiring. If you know someone, send them this post.
- Now open on Sundays, by popular request.
- Pick-up is available from today. Choose it at checkout.
- Our online shop is back after maintenance. Thank you for waiting.
Everyday posts
- Small shop, big plans.
- Made slowly, on purpose.
- Start your week with something good.
- Friday feels like this.
- Rain outside, coffee inside.
- One detail we never skip.
- Proof that simple works.
- Tell us your favourite. We are settling an argument.
- If you know, you know.
- See you at the counter.
Make them yours
- Add one fact. A number, a name or a date turns a generic line into your line.
- End with a question people can answer in a word. "Sweet or savoury?" gets more replies than "What do you think?"
- Keep hashtags to three to five, as described in our hashtag guide.
- Reply to early comments. Conversation in the first hour helps the post travel further.
