Creator media kit for a first brand collaboration
Lead with what you create and why it fits the brand. Include only audience figures you can substantiate, with their reporting period. If you have not completed a paid collaboration, use your own relevant work without presenting it as client experience.
Your working document
Choose evidence that helps the brand decide
| Evidence | What to include | Limit |
|---|---|---|
| Relevant work | An original post showing topic and production fit | An unpaid example is not a completed client collaboration |
| Audience | Available aggregate information and its reporting period | Do not claim demographic information you cannot access |
| Content performance | Clearly defined owner-visible metrics | Views or followers do not prove buying intent |
| Deliverables | The actual assets and work you can provide | Do not guarantee future sales or reach |
| Usage | Questions about where and how assets may be reused | Agree real permissions and commercial terms separately |
Before sharing the kit
- Every example link works without a private account permission the recipient does not have.
- Figures use a defined reporting period and consistent metric names.
- Own demonstrations and completed client work are clearly distinguished.
- Deliverables describe assets and responsibilities rather than guaranteed outcomes.
- The contact route is a business route, and the kit contains no account credentials or private audience records.
Keep the first proposal specific
A small relevant proposal is easier to assess than a long list of platforms you could theoretically post on. Explain the format you would use, the original material needed and the decision the brand must make.
Refresh the evidence when the work, audience or proposed scope changes. Adding a newer date to the same figures is not an update.