# LinkedIn video script for a consultant case explanation

Walk through the problem, evidence, decision and limits of one example. Use a shareable real case only with appropriate permission, or clearly identify a fictional worked example. Do not turn an illustrative calculation into a client result.

## 0–7 seconds · Identify the example

Spoken: This [fictional worked example / approved case] looks at [specific decision] for [relevant business situation].
Shot: Put the example type on screen. Use a clean diagram or anonymous sample table rather than a private client dashboard.

## 7–16 seconds · Problem

Spoken: The question was [decision], with [constraint]. We needed to understand [missing fact] before choosing a direction.
Shot: Show the question and constraint together. Avoid a vague claim that the business needed growth.

## 16–27 seconds · Evidence

Spoken: We used [evidence] to compare [alternatives]. Here is what the information did and did not show.
Shot: Highlight the actual inputs in the sample. Label assumed inputs and keep uncertainty beside the finding.

## 27–39 seconds · Decision

Spoken: Given those conditions, [choice] addressed [specific issue]. The trade-off was [real limitation].
Shot: Show a two-option comparison with the deciding criterion. Use an actual explanation instead of a before-and-after success claim.

## 39–50 seconds · Reader's next step

Spoken: If you face a similar decision, start by checking [useful first question]. The full worksheet is at [resource destination].
Shot: End with the practical question and working resource route. Do not imply the example predicts another business's result.

## Prepare the shoot

- [ ] Decide whether the example is real, fictional or a demonstration of a method.

- [ ] Check permission and remove facts that could identify a private client.

- [ ] Write the actual evidence, assumptions and decision criterion.

- [ ] Make the resource destination available before including it in the closing line.

## Adapt the script to the real situation

If a result is part of an approved real case, state the measurement window, what was measured and what other factors changed. A result following a decision does not by itself prove that the decision caused it.

For a fictional example, use the same label in the post caption and video. Keep the practical first check useful even for viewers who never make a consulting enquiry.