# How to write an Instagram bio for a business

Start with the offer someone can actually buy or enquire about, add the location or arrangement that changes their decision, then name a useful next step. Move changing dates, long menus and detailed conditions to a maintained destination that supports that action.

Business bio working brief

Actual offer or accepted work:
Who it serves:
Location or delivery territory that matters:
One customer decision the bio should support:
Maintained destination for that decision:
What that destination currently explains:
Verified credential or specialism, if needed:
Facts that change often and belong elsewhere:
Draft introduction:
Draft next action:
Final text checked in the actual editor:
Visitor test: what do we offer and where should you go?
Owner responsible when the offer or destination changes:


## Build the introduction around a decision

Name the actual offer: Use a recognisable category: wedding photography, bicycle servicing or pottery workshops. If several offers matter, name the main ones rather than starting with an unexplained slogan.

Add the decisive condition: Choose the detail that determines whether someone can use the business: location, service territory, accepted project type or session format. A mobile food truck's current stops need a maintained schedule, not an undated location claim.

Choose the next action: A visitor might browse stock, check a class or submit a project brief. Name that action only when the linked destination actually supports it. For two distinct audiences, provide two clearly named routes on the destination.

Test the finished version: Replace fields, read the bio in the actual editor and open its destination as a visitor. Ask a person unfamiliar with the business what it offers and what they should do next. Correct missing information rather than adding generic superlatives.

## Improve the information, not just the adjectives

"Unclear draft","Useful revision","What changed"
"Creating unforgettable magic","Wedding photography in [region]. Full galleries and date enquiries below.","The service, area and date-enquiry route are identifiable"
"Your flexible workspace","Coworking desks and meeting rooms in [place]. Workspace options and access details below.","The actual workspace choices and location are named"
"Fresh food everywhere","[Food type] from [truck]. This week's confirmed stops and serving times below.","A mobile business points to a dated current schedule"
"Design that transforms","Packaging design for [actual sectors]. Selected work and project enquiries below.","The design practice and brief route replace an unsupported outcome"


## Choose where each detail belongs

"Detail","Bio or destination?","Reason"
"Main service or product category","Usually the bio","It lets a new visitor recognise the offer"
"Relevant location or service area","Bio when it affects the decision","It avoids enquiries the business cannot serve"
"Current stock or class dates","Maintained destination","It changes more often than the enduring introduction"
"Detailed prices and inclusions","Specific service or product page","Different options need their own accurate conditions"
"Personal suitability or complex project scope","Appropriate private enquiry","A generic profile cannot resolve an individual case"


## Review the final profile and destination together

- [ ] The offer is understandable without reading earlier posts.

- [ ] Locations and service modes agree with the real business.

- [ ] Qualifications or affiliations are genuine and stated accurately.

- [ ] The destination works and supports the named next action.

- [ ] No bracketed placeholders remain, and the actual editor accepts the finished text.

- [ ] Important details remain understandable without decorative symbols or unusual text styles.