# Social media client target URL validation worksheet

Check the exact public destination before scheduling content or submitting a promotion order. Record whether it opens without login, matches the intended post or profile and satisfies the selected service's stated target requirements. A general URL check does not establish that every service accepts it.

Client and campaign:
Purpose: content destination / promotion target:
Exact submitted URL:
Platform and intended object: profile / post / video / page:
Selected service and its stated link requirements if applicable:
Public-view test date and device:
Opens without login:
Matches intended object and account:
Object is published and remains available:
Redirect or shortened-link destination:
Tracking parameters used only where appropriate:
Issues and correction owner:
Corrected exact URL:
Final check and person responsible:


## Complete the record

"Check","How to inspect","Why it matters"
"Identity","Compare the open page with the named post or account","A working link can still be the wrong target"
"Visibility","Open a public view without the owner's session","An owner preview can hide a login restriction"
"Object type","Check profile versus individual post or video","Service requirements may differ by object"
"Redirect","Inspect the final destination","A short link can point elsewhere after editing"
"Requirement","Read the exact selected service's current conditions","Platform matching alone is insufficient"


## Check before sharing

- [ ] Copy the final URL from the checked destination.

- [ ] Do not include passwords, access tokens or private preview links.

- [ ] Recheck after a post is deleted, made private or replaced.

- [ ] Use the selected service's actual conditions for an order target.

## Use the worksheet in practice

A website campaign URL and a social-post promotion target are different objects. UTM tags are useful for an owned website destination where the analytics system recognises them; do not add them to a service target without checking its requirements.

Record the failure plainly, such as 'opens a profile instead of the intended video'. Avoid an unexplained pass score that gives the publishing team no way to reproduce the check.